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Chipwich
became an international sensation in 1981 when founder Richard
LaMotta introduced Chipwich as the first truly premium frozen
novelty intended for adults as well as kids.
Since
then, over one billion Chipwich's have been purchased all
over the world. Today, Chipwich remains a perennial best
seller.
In 2003,
we will expand distribution of Chipwich for the first time
to supermarkets across the U.S., with new flavors including
Mint Chocolate Chip, with delicious dark chocolate cookies.
Totally
new Chipwich varieties will include Chipwich Light,
with far less fat and calories and Chipwich No Sugar
Added, the first ever chocolate chip cookie ice cream
sandwich rolled in chocolate chips made with no added sugar.
The old favorite will still be available as Chipwich
Regular in Vanilla, Chocolate and Mint
flavors.
To make
this national roll-out as sensational as the original Chipwich
launch in 1981, Chipwich founder Richard LaMotta will conduct
a nation-wide media tour in the U.S., while awarding free
college scholarship grants through the Eskimo Pie Chipwich
Foundation.
The
Eskimo Pie name will now be on all Chipwich products, making
Chipwich part of a family of products consumers have loved
for more than 80 years.
CHIPWICH
The Original and Still the Best!
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